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Afromedia Plc

Afromedia Plc

HISTORY OF AFROMEDIA GROUP

In 1928, under a charter granted the Royal Niger Company (later re-christened UACL), West Africa Publicity (WAP) Limited was incorporated. WAP handled everything media, including media agency services, and media contracting display services for the Royal Niger Company. However, on the 28th of October 1959 and in harmony with then international convention mandating the separation of media agency services from media contracting services, WAP was bifurcated into two independent companies; namely, Lintas Limited (as a media agency services company) and Afromedia Nigeria Limited (as a media contracting display services company). Arising from the spin-off, Afromedia Nigeria Limited partnered with Mills and Allen International (then the largest outdoor advertising company in UK at the time) and British Franco Electric Company, largest UK manufacturer of illuminated and road traffic signs.

39 Ladipo Bateye Street, GRA, Ikeja. ,Lagos
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